Amazon Repricer: Built Around Your Real Costs
Price from your actual landed cost, set rules you can read at a glance, and see the exact reason behind every price change.
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4.9 Capterra & Chrome Store Losing the Buy Box
The Buy Box changes hands dozens of times a day. Every minute your price sits still is a minute a competitor could be winning it — and collecting the sale — instead of you.
Manual Repricing is Slow
Checking competitors, recalculating margins, then updating prices by hand in Seller Central takes minutes you don't have. The Buy Box doesn't wait for a spreadsheet.
Racing to the Bottom
A repricer with no cost data will happily chase a competitor into negative margin. You need floors and rules that hold, lower, or raise a price for a reason — not by default.
Start From a Strategy, Not a Blank Page
Follow Buy Box, Match Buy Box, Smart FBA, Protect Profit, Target 25% ROI — five ready-made strategies cover most Amazon sellers from day one. Customize any of them or build your own; either way, you always know exactly what triggered a price change.
- ✓ Five ready-made presets, from Follow Buy Box to Target 25% ROI
- ✓ Edit any preset's rules or start completely from scratch
- ✓ Apply one strategy catalog-wide or set it SKU by SKU
- ✓ No hidden logic — every decision traces back to a rule you can see
Floors Set by What You Actually Paid
Break-even, markup, target ROI, or target margin — pick how your floor gets calculated, then let it track your real numbers automatically. Log a Purchase Order or close out an FBA shipment and every affected floor recalculates on its own.
- ✓ Choose break-even, markup, target ROI, or target margin as your floor logic
- ✓ Floors pull straight from your Purchase Orders and FBA Shipment costs
- ✓ A cost change on one PO updates every linked SKU's floor
- ✓ Layer your own manual minimum or maximum on top
Rules That Adapt Instead of One Blanket Setting
Hold the Buy Box differently than you'd chase it. React when Amazon jumps into a listing, a competitor disappears, stock runs thin, or the time of day changes — ten conditions checked in priority order, plus guardrails that pause a rule outright if margin, ROI, or profit would fall too far.
- ✓ Ten conditions: Buy Box ownership, competitor count, stock level, time of day, and more
- ✓ Guardrails pause a rule before it prices below your margin, ROI, or profit limit
- ✓ Rules run in priority order — first match wins, no ambiguity
- ✓ See exactly which rule fired and why on every price change
No Fixed Cycle — It Reprices the Moment Amazon Says So
Amazon pushes a notification the instant a Buy Box or price changes, and that notification is what triggers a reprice — not a timer. A new price goes out within seconds of the change, and a sweep every 5 minutes catches anything the notification stream missed.
- ✓ Triggered by Amazon's own price-change notifications, not a fixed schedule
- ✓ New price submitted within seconds of the underlying change
- ✓ A 5-minute sweep catches anything a notification might have missed
- ✓ Always on, across every marketplace you connect
Trusted by Amazon Sellers Worldwide
"The most helpful extension for getting information about a product. No other application I've ever tested has those functionalities. It has such practical functions, a rich interface, and is constantly improved. Simply the best app on the market."
Lina Davis
OA Seller
"The best software for Amazon Research, my team is happy we found it. Previously we used RevSeller, and it was a big pain to present info in the spreadsheets. Now we do it automatically."
Alex Trobb
Amazon Researcher
"After using this plugin for 4-5 months. It will soon be as essential as RevSeller. Skipping this tool doesn't make sense unless you give up selling on Amazon. I highly recommend it to everyone who values their time."
Thomas Irwin
Amazon Seller
"Seller Assistant provides advanced analytics to help make informed decisions. Furthermore, it has an IP Alert Chrome extension. As you browse products, it gives you real-time intellectual property risk alerts to help keep your account safe."
Ryan Hogue
7-Figure FBA Seller
Everything You Need to Win the Buy Box
Ready-made strategies, cost-driven floors, and a full record of why every price changed.
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Frequently Asked Questions
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What is an Amazon repricer?
What repricing strategies and rules are available?
Will the repricer lower my prices too much?
Which Amazon marketplaces are supported?
What's included in the 14-day free trial?
Can I use the repricer with FBA and FBM?
How fast does the repricer react to competitor price changes?
Do I need to install anything?
Your Prices Deserve Better Than Guesswork
Strategies you understand, floors built from your real costs, and a clear reason behind every price change. Start your 14-day free trial today.
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